By David Noonan

It is straightforward to be beaten via the sheer quantity of industrial books flooding the marketplace this present day. much more daunting is the duty of weeding via them to discover the "golden nugget" of knowledge within. In Aesop and the CEO, David Noonan has simplified the method via offering this well-researched primer of the main crucial suggestion from the best enterprise books ever written. additional, in a smart melding of recent company experience and old knowledge, he has used the animal-based tales of Aesop as springboards to release those 50 classes. either wonderful and informative, Aesop and the CEO contains suggestion from recognized leaders akin to invoice Gates, Sam Walton, Donald Trump, and Lee Iacocca. the quick, easy-to-read vignettes hide each point of company lifestyles: negotiations, hiring and firing, mergers and acquisitions, advertising and marketing and revenues, and daily management.

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Aesop and the CEO: Powerful Business Lessons from Aesop and America's Best Leaders by David Noonan


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